Sarah, great lesson. I'm following your path trying to build my own consulting practice. It is refreshing to learn that one can do this in a slow and meticulous way. On another note, your story reminded me of our own Julia Child equivalent in Argentina (Doña Petrona) Her cookbook was in every Argentine kitchen when I was a kid. And I just learned that it still is the highest selling book in Argentina ever, after the Bible. Surprising!
Nice piece! I love cookbooks, too, and have a half dozen favorites that I take out every Friday as I mealplan for the week. Cookbooks are underrated (and I wonder if the next generation will even still use them--it seems like my teens get all their recipes from online sources!)
Inspiration is everywhere and I agree with you re Julia’s marketing chutzpah. It was a good reminder for me that good things like a memorable personal brand take time! Now I need to practice some network leveraging...
Julia Childs: Master Chef and Master Marketer! Loved this!
Sarah, great lesson. I'm following your path trying to build my own consulting practice. It is refreshing to learn that one can do this in a slow and meticulous way. On another note, your story reminded me of our own Julia Child equivalent in Argentina (Doña Petrona) Her cookbook was in every Argentine kitchen when I was a kid. And I just learned that it still is the highest selling book in Argentina ever, after the Bible. Surprising!
Thank you for sharing this, Martin! I've not heard of her before and I'll definitely be looking into her.
Nice piece! I love cookbooks, too, and have a half dozen favorites that I take out every Friday as I mealplan for the week. Cookbooks are underrated (and I wonder if the next generation will even still use them--it seems like my teens get all their recipes from online sources!)
Inspiration is everywhere and I agree with you re Julia’s marketing chutzpah. It was a good reminder for me that good things like a memorable personal brand take time! Now I need to practice some network leveraging...